fr

GIVE A BLOOD CANCER PATIENT THE KISS OF LIFE

SWAB THE WORLD

GIVE A BLOOD CANCER PATIENT THE KISS OF LIFE

THIS IS US

We’re as caring as we are driven

We move mountains

We aim to boost ethnic diversity in the worldwide stem cell donor base.

OUR MISSION

MAKE SURE EVERY SINGLE PATIENT FINDS THEIR MATCH. PERIOD.

Swab The World was born out of the desire to empower patients from all over the world through agility, technology and media.

More than a simple recruitment platform to register donors, Swab The World aims to empower patients from all over by giving them the right tools and the right words to lead a successful recruitment campaign, be it locally or internationally.

Through our platform, those looking for a match can get the word out on stem cells, connect qualified donors to their country’s registry, and connect with others going through the same ordeal. Real people, real impact, real change.

BECOME A DONOR BECOME A DONOR BECOME A DONOR

4 REASONS WHY WE DO WHAT WE DO

LET'S SHAKE THINGS UP

OUR STORY When life gives you lemons

A power duo in the making

WHEN FRIENDSHIP SAVES LIVES

Mai Duong (pronounced “My”, not “May”) and Christiane Rochon met at one of Canada’s top advertising agencies in 2005. While Mai was immediately drawn to Christiane’s larger-than-life personality, Christiane could not believe that such a tiny, seemingly demure Vietnamese girl could be so surprisingly loud and funny. Needless to say, they got along swimmingly.

Two-for-one deal on bad news

Tragedy strikes

In 2013, Mai was diagnosed with acute myeloid leukemia while pregnant with her second child. Her world shattered. She had to terminate her pregnancy and enter an aggressive round of chemo.

She went into remission, but 10 months later, leukemia was back with a vengeance. This time, only a stem cell transplant could save Mai. Neither Christiane nor Mai had ever heard of this procedure. What’s worse, they quickly learned that her Vietnamese background made it virtually impossible to find a compatible donor, as there are very few registered Asian donors worldwide.

Creative generosity

The power of advertising

As it turns out, it pays to work in advertising when you need to get a story out. Christiane set out using social media to lay out the facts in bite-size pieces and enlisted the help of her friends and colleagues to produce billboards, online banners and radio spots. In a matter of weeks, Mai became the hottest topic in the country, and stem cell donation was on every news anchor’s lips during the summer of 2014. Mai became the face of ethnic underrepresentation in stem cell registries around the world.

The campaign was so successful that more than 20,000 new donors signed up that year, compared to 3,000 in a normal year. Mai finally received a stem cell transplant from an umbilical cord in October 2014 and started the long and painful process of being reborn.

Jumping into action

Giving back… on steroids

Now that Mai was in remission, she and Christiane decided that stories like hers should be a thing of the past. They couldn’t stand idly by while thousands of “ethnic” patients were told they had no chance of finding a compatible donor. And so the idea of Swab The World was born.

Swab The World was officially launched in October 2018 and aims to tackle the severe lack of non-White donors throughout the world.

What started as a terrible cancer story became a life-saving project thanks to the unstoppable drive of two friends. Mai and Christiane’s advertising background ended up being the springboard for their game-changing adventure, and for once, the “product” they’re selling is well worth the effort.

THE BOARD
SWAB TEAM

Diversity Through and Through

Meet the Team

Mai Duong

Cofounder

Christiane Rochon

Cofounder

Félicia Degny

Program Director

Soraya Mamiche

Coordinator