FAIR FIGHT FOR ALL

Give a blood cancer patient the kiss of life

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WE'RE ALL CREATED EQUAL

UNTIL BLOOD CANCER STRIKES

LET'S END THIS FATAL IMBALANCE

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IT'S PRETTY DAMN SIMPLE Tickle your cheeks

Step 1

A QUICK CHEEK SWAB GETS YOU ON THE INTERNATIONAL DONOR DATABASE

Step 2

DOCTORS SEARCH FOR PATIENT MATCHES

step 3

ROUGHLY 1 OUT OF 800 REGISTERED DONORS GO ON TO DONATE

Show your true colours

The world is
a colourful place

Let’s keep it that way

Fighting blood cancer is tough enough without an added disadvantage. Right now, 70% of all registered stem cell donors are white, even though roughly 88% of the world’s population isn’t. With your help, we can even out the numbers.

70,1 % — WHITE 15,2 % — ASIAN

4,8 % — OTHER 4,8 % — UNKNOWN

1,4 % — BLACK 1,3 % — ARAB

1,0 % — FIRST NATIONS 0,9 % — HISPANIC

0,4 % — METIS 0,4 % — JEWISH

Composition of stem cell donor registries in Canada (Hema-Quebec and Canadian Blood Services, 2017)

Become a donor

Give a blood
cancer patient the
kiss of life

It could happen to anyone You might be a match for one of these people

As you’re reading this, there are thousands of patients waiting for a match. They won big at the Bad News Lottery. But you can make all the difference.